Canadian agri-tech start-up Transport Genie Ltd. announced plans to help customers in the farm animal transportation sector lower their carbon footprint by sponsoring global reforestation efforts.

The award-winning precision monitoring company, which makes sensors that monitor environmental conditions in livestock transport trucks, will donate a portion of sales from every Transport Genie system to support planting more trees.

“Last year was a great year for Transport Genie in terms of growing the business. This year, we want to give back to our customers and the animal protein industry by helping the planet and helping the agriculture sector lower its carbon footprint,” said Joel Sotomayor, Transport Genie President and CEO.

In 2022, Transport Genie experienced strong growth across all key metrics including customer acquisition, market penetration and transactional volumes. The company was also one of 10 global innovators chosen to take part in Startupbootcamp Australia’s FoodTech Tasmania, a three-month business accelerator program. Sotomayor aims to do even better in 2023.

“We’ve deployed thousands of sensors that have generated nearly 1.2 million data points related to microclimate conditions which we will use to continue improving farm animal health and welfare during transportation,” said Sotomayor. “At the same time,  supporting reforestation and biodiversity by planting trees is one way to help the planet and help our customers lower their carbon footprint at no cost to them.”

Transport Genie will also calculate carbon credits to show customers how much their support offsets greenhouse gas emissions. Transport Genie’s scientific advisory board is working with Canadian experts in carbon offsets to develop an algorithm that calculates how much carbon will be sequestered over time by the trees planted.

“This initiative aligns perfectly with our circular economy philosophy and sustainability goals,” said Klaire Libre, Transport Genie’s marketing manager. “All components of our sensors, including the batteries, are designed to be easily replaced and refurbished, minimizing waste and extending the lifespan of the technology. Ultimately, we want consumers to have the choice of selecting meat and poultry products in the grocery store with labelling that clearly shows their food was made ethically and sustainably at every step along the supply chain.”